Morality and the Market (Routledge Revivals): Consumer Pressure for Corporate Accountability - Image 1

£145.00

Routledge Morality and the Market (Routledge Revivals): Consumer Pressure for Corporate Accountability

Name: Morality and the Market (Routledge Revivals): Consumer Pressure for Corporate Accountability
Brand: Routledge
Price: 145.0 GBP
Availability: InStock

Call Centre Management

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Description

Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers have used their purchasing power to influence corporate policies and practices. He argues the case for the social control of business, drawing on perspectives from marketing, economics, politics, sociology, and business policy. He concludes that the market may act as an arbiter of ‘good’ and ‘bad’ business practice. Dr Smith considers the practical aspects of ethical purchase behaviour, focusing on consumer boycotts as a specific form of this consumer behaviour, and explains how boycotted businesses should respond. This title, first published in 1990, is ideal for both business students and those who have a business of their own.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 1138820628
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 22 September 2014
Listed Since: 21 May 2014

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Routledge Morality and the Market (Routledge Revivals): Consumer Pressure for Corporate Accountability

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