Moral Markets: How Knowledge and Affluence Change Consumers and Products - Image 1

£191.26

Routledge Moral Markets: How Knowledge and Affluence Change Consumers and Products

Name: Moral Markets: How Knowledge and Affluence Change Consumers and Products
Brand: Routledge
Price: 191.26 GBP
Availability: InStock

black & white illustrations

Anthropology & Sociology

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Description

Nothing affects modern society more than the decisions made in the marketplace, especially (but not only) the judgments of consumers. Stehr's designation of a new stage in modern societies with the term "moral markets" signals a further development in the social evolution of markets. Market theories still widely in use today emerged in a society that no longer exists. Consumers were hardly in evidence at all in early theories of the market. Today, growing affluence, greater knowledge, and high-speed communication among consumers builds into the marketplace notions of fairness, solidarity, environment, health, and political considerations imbued with a long-term perspective that can disrupt short-term pursuits of the best buy. Importantly, such social goals, individual apprehensions, and modes of consumer conduct become inscribed today in products and services offered in the marketplace, as well as in the rules and regulations that govern market relations. Stehr uses examples to illustrate these trends and build new theory fitting today's changing consumerism.

Product Specifications

Brand: Routledge
Model: black & white illustrations
Format: Hardcover
ASIN: 1594514569
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 30 September 2007
Listed Since: 30 May 2007

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Routledge Moral Markets: How Knowledge and Affluence Change Consumers and Products

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