The Routledge Companion to Non-Market Strategy (Routledge Companions in Business, Management and Marketing) - Image 1

£45.99

Routledge The Routledge Companion to Non-Market Strategy (Routledge Companions in Business, Management and Marketing)

Name: The Routledge Companion to Non-Market Strategy (Routledge Companions in Business, Management and Marketing)
Brand: Routledge
Price: 45.99 GBP
Availability: InStock

Economics

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Description

It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives. Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm’s performance and legitimacy. With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1138363235
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 14 August 2018
Listed Since: 08 June 2018

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Routledge The Routledge Companion to Non-Market Strategy (Routledge Companions in Business, Management and Marketing)

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