£118.98

Routledge Social Communication in Advertising: Consumption in the Mediated Marketplace

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£119 today · all-time low £117 (Jul 2026) · usually £120

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£120.07 £116.90 £117.59 £118.28 £118.98 £119.67 £120.36 10 June 2026 01 July 2026 22 July 2026 12 August 2026 03 September 2026

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Description

Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
10 July 2018
Listed Since
15 December 2017

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