Cool Nations: Media and the Social Imaginary of the Branded Country (Routledge Advances in Sociology) - Image 1

£120.48

Routledge Cool Nations: Media and the Social Imaginary of the Branded Country (Routledge Advances in Sociology)

Name: Cool Nations: Media and the Social Imaginary of the Branded Country (Routledge Advances in Sociology)
Brand: Routledge
Price: 120.48 GBP
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Anthropology & Sociology

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Description

Nation branding is the most recent feature of imagined nation-making in the history of nations. Facing global competition, national decision-makers aim to distinguish their countries from others by means of branding. Quite a few nations have considered the term ‘cool’ suitable for describing some essence of their country’s brand. Cool Nations. Media and the Social Imaginary of the Branded Country traces the mediated ways in which the transnational idea of "cool" has circulated from popular culture, fashion, and marketing into describing nations. The book explores the commodification of the nation, the shift to a promotional political culture, and the role of media in contributing to the circulation of the idea of the Cool Nation. The social imaginary of nation branding takes its theory and practices from marketing, unlike earlier imaginations based on ideas of democracy or citizenship. Cool Nations argues that "cool" is one of the vehicles through which the commodification of nations takes place.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138014656
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 08 April 2016
Listed Since: 20 May 2015

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Routledge Cool Nations: Media and the Social Imaginary of the Branded Country (Routledge Advances in Sociology)

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