£44.99

MACMILLAN Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia

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£44.99 £28.49 £32.09 £35.69 £39.29 £42.89 £46.49 27 June 2026 16 July 2026 05 August 2026 25 August 2026 14 September 2026

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59 days 21 days · current 0 15 30 44 59 £30 £45 Days at Price

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Most common price: £30 (59 days, 73.8%)

Price range: £30 - £45

Price levels: 2 different prices over 80 days

Description

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
07 July 2015
Listed Since
02 December 2013

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