£76.42

MACMILLAN Emerging Multiplicity: Integration and Responsiveness in Asian Business Development (Palgrave Macmillan Asian Business Series)

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Description

New Asian companies are emerging with global ambitions, as old western brands disappear or are overtaken. In this book, seventeen Euro Asia experts present conceptual and empirical regional research that reflects the emerging multiplicity in Asia and comprehensively shows how the 'old world' must respond, and what will define success and failure.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
15 March 2006
Listed Since
17 March 2016

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