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Cengage Learning Hotel Sales and Operations

Name: Hotel Sales and Operations
Brand: Cengage Learning

Careers

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Description

This comprehensive textbook offers a real world approach to hotel sales and operations. It goes beyond the theoretical information found in most other textbooks and offers real-world case studies that reinforce the theory. In addition, it includes background information on hotel operations and marketing to better prepare students to master the art of hotel sales. It introduces the concept of the sales triangle (room sales, catering sales, and outlet/ancillary sales) and illustrates the importance of each to the overall sales success of the hotel. This book outlines the important information and strategies students need to succeed in hotel sales and operations.

Product Specifications

Brand: Cengage Learning
Format: paperback
ASIN: 0827386478
Category: Books > Subjects > Business, Finance & Law > Careers
Domain: Amazon UK
Release Date: 28 July 1998
Listed Since: 17 February 2007

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Cengage Learning Hotel Sales and Operations

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