Hospitality Sales: A Marketing Approach - Image 1

Price loading...

Wiley Hospitality Sales: A Marketing Approach

Name: Hospitality Sales: A Marketing Approach
Brand: Wiley

Call Centre Management

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

For a required or elective course in Hospitality Sales and Introductory Sales Training for Industry taught out of the hospitality management or marketing program at the freshman/sophomore level at the two-year and four-year levels. Some hospitality programs will use this book in the lower level marketing course (taught out of the business school) as well. Focused on the sales aspect of hospitality (not just marketing), this book addresses the primary focus of sales as the communication aspect of marketing as well as direct personal selling to potential customers. Shaw/Morris positions personal selling as having the right product, in the right place, at the right time, and at the right price applied to hotels or foodservice operations. With this emphasis on personal selling - the sales process, sales management, sales and technology - sales becomes integral to the student's understanding of operations and marketing.

Product Specifications

Brand: Wiley
Format: hardcover
ASIN: 0471296791
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 20 September 1999
Listed Since: 09 February 2007

Barcode

No barcode data available

Wiley Hospitality Sales: A Marketing Approach

Price History & Forecast

No Price Data Available

Price Distribution

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing Management for the Hospitality Industry: A Strategic Approach

Revenue Management for the Hospitality Industry

Introduction to Hospitality Management

Revenue Management for the Hospitality Industry

The Routledge Handbook of Hospitality Marketing

Hospitality Marketing: Principles and Practices

Hospitality Marketing: Principles and Practices

Handbook of Marketing Research Methodologies for Hospitality and Tourism

Hotel Sales and Operations

Hospitality Marketing

Hospitality Management Education (The Haworth Hospitality Press)

Hospitality Employee Management and Supervision: Concepts and Practical Applications

Hospitality Revenue Management: Concepts and Practices

Hospitality Revenue Management: Concepts and Practices

Wine Sales and Distribution: The Secrets to Building a Consultative Selling Approach

Hospitality Sales and Promotion: Strategies for Success (Professional Hospitality Guides)

Social Media Marketing in Tourism and Hospitality

Management Science in Hospitality and Tourism: Theory, Practice, and Applications

Wiley The Handbook of Selling - Marketing Management Book

Hospitality Sales and Promotion: Strategies for Success (Professional Hospitality Guides)

Routledge Hospitality Business Development - Industry Guide

Management Science in Hospitality and Tourism: Theory, Practice, and Applications

Routledge - Practical Guide to Hotel Profitability Book

The International Hospitality Business: Management and Operations