£51.71

Routledge Hospitality Marketing

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£51.71 £42.07 £44.18 £46.28 £48.38 £50.48 £52.59 16 March 2026 27 March 2026 08 April 2026 20 April 2026 02 May 2026

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Description

Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality marketers are encouraged to build a customer base by constantly improving the customer's experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
05 February 1996
Listed Since
28 December 2006

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