£42.95

Routledge Hospitality Marketing

Name: Hospitality Marketing
Brand: Routledge
Price: 42.95 GBP
Availability: InStock

Management

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Description

Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion. Hospitality marketers are encouraged to build a customer base by constantly improving the customer's experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0750626887
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 05 February 1996
Listed Since: 28 December 2006

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Routledge Hospitality Marketing

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