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CRC Press Hospitality Sales and Marketing: Evolution with Howard Feiertag

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Description

This comprehensive collection of the best "Sales Clinic" columns from Hotel Management spans 35 years of hospitality sales expertise by Howard Feiertag. Organised by topic, the book delivers practical tips, tactics, and techniques for both seasoned professionals and newcomers entering the hospitality sales field. Readers will trace the evolution of hospitality sales from the pre-technology era through to today's digital-driven landscape, discovering how timeless sales methods remain effective alongside modern technology. Whether you're navigating traditional approaches or leveraging contemporary tools, this book bridges the gap between foundational sales principles and current industry practices, making it an essential resource for anyone seeking to develop or refine their skills in hospitality sales and marketing.

Key Features

Howard Feiertag's 35 years of Sales Clinic columns provide proven strategies and real-world advice for hospitality professionals.

Content organised by general topic allows readers to quickly locate relevant sales tactics and techniques for their immediate needs.

Traces hospitality sales evolution from pre-technology typewriter era to modern digital marketing and customer relationship management.

Combines timeless sales principles with contemporary practices, ensuring relevance for both traditional and technology-driven environments.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
29 August 2019
Listed Since
21 November 2018

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