£124.01

CRC Press Hospitality Sales and Marketing - Howard Feiertag

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Description

Master the art of hospitality sales with this comprehensive collection of expert insights. Written by Howard Feiertag, this book gathers his best "Sales Clinic" columns from Hotel Management, spanning an impressive 35-year career. This collection serves as a practical guide for both seasoned professionals and newcomers looking to build a strong foundation in the hospitality field. Readers will explore the evolution of sales tactics, moving from the pre-technology era of typewriters to the modern digital age. By examining this journey, you will discover how traditional techniques remain highly effective even in today's tech-driven market. This book provides a wealth of actionable tips, tactics, and techniques grouped by topic to help you navigate the changing landscape of hotel sales and marketing successfully.

Key Features

Access a massive collection of professional tips and tactics gathered from 35 years of industry experience.

Learn proven sales techniques through a curated selection of the best Sales Clinic columns.

Understand the evolution of hospitality sales from manual typewriter methods to modern digital technology.

Discover how to apply classic, time-tested sales methods to current digital marketing environments.

Gain practical knowledge through content organized by general topics for easy navigation and learning.

Develop essential skills suitable for both hospitality industry veterans and entry-level professionals.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
29 August 2019
Listed Since
21 November 2018

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