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PEARSON EDUCATION Marketing for Hospitality and Tourism, Global Edition

Name: Marketing for Hospitality and Tourism, Global Edition
Brand: PEARSON EDUCATION

Careers

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Description

Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.

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Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 1292363517
Category: Books > Subjects > Business, Finance & Law > Careers
Domain: Amazon UK
Release Date: 20 April 2021
Listed Since: 15 May 2021

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PEARSON EDUCATION Marketing for Hospitality and Tourism, Global Edition

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