£81.87

Cengage Learning EMEA Yield Management: Strategies for the Service Industries

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£85.99 £55.95 £62.50 £69.06 £75.61 £82.17 £88.72 12 June 2024 18 November 2024 26 April 2025 02 October 2025 10 March 2026

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117 days 124 days 88 days 104 days 204 days · current 0 51 102 153 204 £59-64 £64-70 £70-75 £75-81 £81-86 Days at Price

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Description

This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
15 February 2001
Listed Since
13 February 2007

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