£81.87

Cengage Learning EMEA Yield Management: Strategies for the Service Industries

black & white illustrations

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Description
This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.

Product Specifications
Brand
Cengage Learning EMEA
Model
black & white illustrations
Format
paperback
ASIN
0826448259
Category
Books > Subjects > Business, Finance & Law > Management > Management Science
Domain
Amazon UK
Release Date
15 February 2001
Listed Since
13 February 2007

Barcode

No barcode data available

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