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£99.99

Cengage Learning Marketing And Selling The Travel Product

Name: Marketing And Selling The Travel Product
Brand: Cengage Learning
Price: 99.99 GBP
Availability: InStock

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Description

This introductory textbook offers students a first view of the exciting world of travel and tourism. Its unique approach covers the marketing cycle as well as dedicated chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship. Close-ups of professionals working in the field, as well as marketing profiles of leading companies, provide students with meaningful real-world examples. Exams, discussion questions, exercises, and case examples help students integrate what they have learned. This first glimpse of the exciting world of travel and tourism will leave students wanting to learn more.

Product Specifications

Brand: Cengage Learning
Format: paperback
ASIN: 0827376480
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 08 October 1999
Listed Since: 17 February 2007

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Cengage Learning Marketing And Selling The Travel Product

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