£93.79

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£94 today · previous high £94 · all-time low £85

Routledge Negative Political Advertising: Coming of Age (Routledge Communication Series)

Amazon

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£93.79 £84.56 £86.57 £88.59 £90.60 £92.62 £94.63 25 July 2026 09 August 2026 24 August 2026 08 September 2026 23 September 2026
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Description

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 April 1991
Listed Since
16 February 2007

Barcode

No barcode data available

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