Negative Political Advertising: Coming of Age (Routledge Communication Series) - Image 1

£85.40

Routledge Negative Political Advertising: Coming of Age (Routledge Communication Series)

Name: Negative Political Advertising: Coming of Age (Routledge Communication Series)
Brand: Routledge
Price: 85.4 GBP
Availability: InStock

Advertising

This is the most expensive it has ever been. Walk away.

£85 today · previous high £85 · all-time low £81

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 638 days • 638 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 638 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £81 (571 days, 89.5%)

Price range: £81 - £85

Price levels: 3 different prices over 638 days

Description

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How? Review "It provides many potentially useful categories that can be helpful to people planning political communication research studies and numerous issues to consider in designing political campaigns that will employ or have to respond to negative appeals."—Journal of Communication "The work is comprehensive in scope, grounded in an appreciation for the tradition of negative campaigning in US political history, cognizant of theoretical issues, thoroughly researched, well documented, and replete with examples."—CHOICE "...right on target in its assessment of the importance of negative advertising, and the extensive literature review alone will make it a worthwhile resource for those interested in political advertising."—Journalism Quarterly "...the most informative, most useful, and perhaps even the best available investigation of negative political advertising."—Contemporary Psychology

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0805808345
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 01 April 1991
Listed Since: 16 February 2007

Barcode

No barcode data available

Routledge Negative Political Advertising: Coming of Age (Routledge Communication Series)

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

New Perspectives on Negative Campaigning: Why Attack Politics Matters

Truth in Advertising?: Lies in Political Advertising and How They Affect the Electorate

Political Advertising in Western Democracies: Parties and Candidates on Television

Political Communication in American Campaigns

The Political Persuaders (Classics in Communication and Mass Culture (Paperback))

Campaigns and Political Marketing

Television and Political Advertising: Volume Ii: Signs, Codes, and Images: 2 (Routledge Communication Series)

Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History

Global Political Campaigning: A Worldwide Analysis of Campaign Professionals and Their Practices (Praeger Series in Political Communication)

Communication in the 2008 U.S. Election: Digital Natives Elect a President: 20 (Frontiers in Political Communication)

Routledge - Political Marketing in the United States

Network Propaganda: Manipulation, Disinformation, and Radicalization in American Politics

Political Marketing in the United States

Routledge Political Marketing in Retrospective and Prospective

Global Perspectives on the Impact of Mass Media on Electoral Processes

Guide to Political Campaigns in America

A Cognitive Psychology of Mass Communication

The Dynamics of Political Communication: Media and Politics in a Digital Age

Global Perspectives on the Impact of Mass Media on Electoral Processes

Political Marketing:: Theoretical and Strategic Foundations

Research Handbook on Political Propaganda

Mediated Politics in Two Cultures: Presidential Campaigning in the United States and France (Praeger Political Communication)

Presidential Campaign Communication: The Quest for the White House (PCPC – Polity Contemporary Political Communication Series)

Deception In The Marketplace: The Psychology of Deceptive Persuasion and Consumer Self-Protection