£94.00

Sage Publications Product Planning Essentials

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£94.00 £68.33 £73.93 £79.53 £85.13 £90.73 £96.33 02 March 2026 17 March 2026 02 April 2026 18 April 2026 04 May 2026

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16 days 18 days 14 days 16 days · current 0 5 9 14 18 £71 £75 £80 £94 Days at Price

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Most common price: £75 (18 days, 28.1%)

Price range: £71 - £94

Price levels: 4 different prices over 64 days

Description

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
10 November 2000
Listed Since
20 October 2006

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No barcode data available

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