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Sage Publications Sustainable Marketing: Managerial - Ecological Issues

Name: Sustainable Marketing: Managerial - Ecological Issues
Brand: Sage Publications

Management

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Description

There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text. In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 0761912185
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 16 March 1999
Listed Since: 02 January 2007

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Sage Publications Sustainable Marketing: Managerial - Ecological Issues

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