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£60.99

Routledge Festival and Events Management: An International Arts and Culture Perspective

Name: Festival and Events Management: An International Arts and Culture Perspective
Brand: Routledge
Price: 60.99 GBP
Availability: InStock

Marketing Management

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Description

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

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Product Specifications

Brand: Routledge
Format: paperback
ASIN: 075065872X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Marketing Management
Domain: Amazon UK
Release Date: 17 October 2003
Listed Since: 29 December 2006

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Routledge Festival and Events Management: An International Arts and Culture Perspective

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