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Routledge Festival and Events Management: An International Arts and Culture Perspective

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Description

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource. Review "For all its global focus and background, this is a British management textbook at its best. It has been well cared for by its team of editors and deserves a wide readership among both students and practitioners in the field... this book will permit students to pick up specialist knowledge and insight before starting their career, and will prove both useful and beneficial." -Dr Hans-Christian Andersen, Senior Lecturer in Cultural Tourism, Northumbria University, UK

Product Specifications

Format
Hardcover
Domain
Amazon UK
Release Date
31 October 2015
Listed Since
02 November 2015

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