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£44 today · previous high £44 · all-time low £42

Wiley Election Campaigning: The New Marketing of Politics

Amazon

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Description

The advent of new technology and the importation of 'professional communicators' has transformed the nature of British election campaigning. In this book, Dennis Kavanagh explores this so-called process of 'Americanization', characterized by the increasing importance of the media in elections and the rise of advertising agencies, pollsters, public relations advisers and speechwriters. He examines how the 'professional communicators' function within British politics, and assesses the reaction of the politicians themselves to the changing environment of election campaigns.

Product Specifications

Brand
Wiley
Format
paperback
Domain
Amazon UK
Release Date
28 September 1995
Listed Since
12 February 2007

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