£29.91

Wiley Creating Strategic Leverage: Matching Company Strengths with Market Opportunities

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Description

Not only examines how to analyze industry structure and how todetermine your company's competitive position within it, but alsodetails how to use such analysis in order to gain the competitiveedge by anticipating or changing the rules of the game--evenchanging the game itself. Provides clear, concise solutions to somemajor problems such as how to describe and communicate a strategyand how to determine what's feasible and what's not, depending onyour company's position. Packed with case studies from suchindustries as AT&T, Federal Express, United Airlines and more.

Key Features

Used Book in Good Condition

Product Specifications

Brand
Wiley
Format
hardcover
Domain
Amazon UK
Release Date
05 March 1992
Listed Since
09 February 2007

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No barcode data available

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