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Wiley Strategic Management: Text and Cases (Wiley Series in Management)

Name: Strategic Management: Text and Cases (Wiley Series in Management)
Brand: Wiley

Strategy

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Description

This volume contains six chapters and 39 cases which cover the essentials of strategic management. Over half of the cases in this second edition are new, representing different industries and company sizes, including manufacturing, mining, service, and finance. It incorporates a clinical-diagnostic framework for the SWOT (strengths, weaknesses, opportunities, threats) method of case analysis. Each chapter contains citations (updated for this edition) drawn from financial periodicals such as "Business Week" and "The Wall Street Journal". The previous edition of this book was published in 1986.

Product Specifications

Brand: Wiley
Format: hardcover
ASIN: 0471618918
Category: Books > Subjects > Business, Finance & Law > Management > Strategy
Domain: Amazon UK
Release Date: 26 April 1989
Listed Since: 29 January 2007

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Wiley Strategic Management: Text and Cases (Wiley Series in Management)

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