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Wiley Strategic Management: Text and Cases (Wiley Series in Management)

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Description
This volume contains six chapters and 39 cases which cover the essentials of strategic management. Over half of the cases in this second edition are new, representing different industries and company sizes, including manufacturing, mining, service, and finance. It incorporates a clinical-diagnostic framework for the SWOT (strengths, weaknesses, opportunities, threats) method of case analysis. Each chapter contains citations (updated for this edition) drawn from financial periodicals such as "Business Week" and "The Wall Street Journal". The previous edition of this book was published in 1986.

Product Specifications
Brand
Wiley
Format
hardcover
ASIN
0471618918
Category
Books > Subjects > Business, Finance & Law > Management > Strategy
Domain
Amazon UK
Release Date
26 April 1989
Listed Since
29 January 2007

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