£39.76

Wiley A Master Class in Brand Planning: The Timeless Works of Stephen King

Name: A Master Class in Brand Planning: The Timeless Works of Stephen King
Brand: Wiley
Price: 39.76 GBP
Availability: InStock

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Description

In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King’s most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today’s more complex media environment. The book will serve as a valuable reference book for today’s practitioners, as well as a unique source of sophisticated, contemporary thinking.

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Product Specifications

Brand: Wiley
Model: Illustrations
Format: hardcover
ASIN: 0470517913
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 26 October 2007
Listed Since: 12 March 2007

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Wiley A Master Class in Brand Planning: The Timeless Works of Stephen King

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