£48.79

Routledge The Customer Century: Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series)

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Description

Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium. Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming ‘customer century’.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
13 December 2011
Listed Since
03 October 2011

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