The Customer Century: Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series) - Image 1

£48.79

Routledge The Customer Century: Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series)

Name: The Customer Century: Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series)
Brand: Routledge
Price: 45.05 GBP
Availability: InStock

Assertiveness

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Description

Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium. Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming ‘customer century’.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0415512786
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Assertiveness
Domain: Amazon UK
Release Date: 13 December 2011
Listed Since: 03 October 2011

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Routledge The Customer Century: Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series)

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