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Routledge Visual Consumption (Routledge Interpretive Marketing Research)

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Last 593 days • 593 data points (No recent data available)

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£138.00 £101.58 £109.53 £117.47 £125.42 £133.36 £141.31 09 June 2024 04 November 2024 01 April 2025 27 August 2025 22 January 2026

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102 days 92 days 74 days 127 days 198 days · current 0 50 99 149 198 £105-112 £112-118 £118-125 £125-131 £131-138 Days at Price

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Most common range: £131-138 (198 days, 33.4%)

Price range: £105 - £138

Price levels: 5 price ranges over 593 days

Description

A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour. Focusing on four themes: representation, photography, images and identity, it presents a theoretical perspective on visual consumption, providing wide-ranging examples from advertising, the internet, photography, design, theatre and tourism, and discusses the importance of the internet in bringing visual issues into the mainstream of strategic thinking; spurring research into perception of visual displays. Incorporating case studies from the US, Europe and the UK, this book provides an unparalleled guide to the visual consumption processes necessary for understanding and succeeding in today's market.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 April 2005
Listed Since
08 February 2007

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