Consuming Images: Film Art and the American Television Commercial - Image 1

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Edinburgh University Press Consuming Images: Film Art and the American Television Commercial

Name: Consuming Images: Film Art and the American Television Commercial
Brand: Edinburgh University Press
Price: 80.0 GBP
Availability: InStock

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Description

The American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: Film Art and the American Television Commercial establishes the complex vitality of the television commercial both as a short film and as an art form. Through close and comparative readings, the book examines the influence of Hollywood film styles on the television commercial, and the resulting influence of the television commercial on Hollywood, exploring an intertwined aesthetic and technical relationship. Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art.

Product Specifications

Brand: Edinburgh University Press
Format: Hardcover
ASIN: 1474460682
Category: Books > Subjects > Arts & Photography > Film > Reference
Domain: Amazon UK
Release Date: 11 February 2020
Listed Since: 24 May 2019

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Edinburgh University Press Consuming Images: Film Art and the American Television Commercial

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