£82.17

MACMILLAN Competitive Intelligence

White, 9780333786697

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About as cheap as it gets. The only time it was cheaper was 3 months ago.

£82 today · all-time low £82 (Apr 2026) · usually the usual

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Last 40 days • 40 data points (No recent data available)

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£84.33 £81.88 £82.41 £82.95 £83.48 £84.02 £84.55 07 April 2026 16 April 2026 26 April 2026 06 May 2026 16 May 2026

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22 days · current 18 days 0 6 11 17 22 £82 £84 Days at Price

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Most common price: £82 (22 days, 55.0%)

Price range: £82 - £84

Price levels: 2 different prices over 40 days

Description

To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.

Product Specifications

Colour
White
Format
hardcover
Domain
Amazon UK
Release Date
19 September 2001
Listed Since
04 January 2007

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