£82.17

MACMILLAN Competitive Intelligence

Name: Competitive Intelligence
Brand: MACMILLAN
Price: 82.17 GBP
Availability: InStock

White, 9780333786697

Trade

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Description

To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.

Product Specifications

Brand: MACMILLAN
Model: 9780333786697
Colour: White
Format: Hardcover
ASIN: 0333786696
Category: Books > Subjects > Business, Finance & Law > Economics > International Economics > Trade
Domain: Amazon UK
Release Date: 19 September 2001
Listed Since: 04 January 2007

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MACMILLAN Competitive Intelligence

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