£133.99

McGraw-Hill Education Modern Competitive Strategy

Name: Modern Competitive Strategy
Brand: McGraw-Hill Education
Price: 133.99 GBP
Availability: InStock

Strategy

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Description

Modern Competitive Strategy, 3e, by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.

Product Specifications

Brand: McGraw-Hill Education
Format: paperback
ASIN: 0073381381
Category: Books > Subjects > Business, Finance & Law > Management > Strategy
Domain: Amazon UK
Release Date: 01 January 2009
Listed Since: 03 April 2008

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McGraw-Hill Education Modern Competitive Strategy

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