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£137.61

Routledge From Knowledge to Intelligence: Creating Competitive Advantage in the Next Economy

Name: From Knowledge to Intelligence: Creating Competitive Advantage in the Next Economy
Brand: Routledge
Price: 137.61 GBP
Availability: InStock

Economics

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Description

In the New Economy, intelligence will be essential for firms to gain competitive advantage―not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. Using real-world cases from the corporate world, the authors show how the strategic use of this combined system generates measurable competitive advantage. Topics covered include how be develop your strategy for sharing and gathering knowledge across the value chain, sustainable product development and innovation, manufacturing improvement, CRM and marketing, and developing a corporate-wide global knowledge strategy. Review "Comprehensive, well-researched, readable, and a title that says it all. [This book] offers an in-depth discussion of how you can make knowledge management and competitive intelligence work together for competitive advantage." - Harvard Business School Book Report "This book is well written and, in many places, quite witty. Once you start it, you will not want to stop... This book is strongly recommended, particularly for senior IS people whose responsibilities are starting to include more and more CI." - Information Systems Management Magazine "As a manager in charge of offices in three countries, I have to deal with many of the issues addressed in this book. Finding, using, and protecting my organization's intelligence is a constant challenge. From Knowledge to Intelligence has been extremely helpful in organizing my thinking about this challenge." ― Marie Fioramonti, Managing Director/PRICOA Capital Group "This book will reduce ignorance and add new insights to the continual evolution of knowledge leadership, especially on how to develop the capacity for intelligence. By combining their separate expertise in Knowledge Management/Intellectual Capital and Competitive Intelligence, the authors have shaped a most timely and valuable book…" ― Leif Edvinsson, The world's first holder of professorship of Intellectual Capital

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 1138165824
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 31 January 2017
Listed Since: 21 November 2016

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Routledge From Knowledge to Intelligence: Creating Competitive Advantage in the Next Economy

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