£140.59

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£141 today · previous high £141 · all-time low £137

Routledge Competitive Intelligence, Analysis and Strategy: Creating Organisational Agility

Amazon

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£140.59 £136.43 £137.34 £138.25 £139.15 £140.06 £140.97 25 July 2026 09 August 2026 24 August 2026 08 September 2026 24 September 2026
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33 days 29 days · current 0 8 17 25 33 £137 £141 Days at Price

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Price range: £137 - £141

Price levels: 2 different prices over 62 days

Description

The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation: its explicit, implicit, acquired and derived knowledge. The refreshingly innovative concept of Intelligence-Based Competitive Advantage© is one which will eclipse the cost-driven and resource-reduction attitudes most prevalent in the first decade of this century. Tomorrow’s organisation will need to derive IBCA© through the expert execution of bespoke competitive intelligence practice, unique analytical processes, pioneering competitive strategy formulation, and timely execution of all three, if they are to succeed. This volume consists of insights from Competitive Intelligence practices at both country and organisational level, Competitive Analysis processes within the firm and within challenging sector and economic environments and Competitive Strategy formulation in profit, non-profit, real and virtual world contexts. It is essential reading for anybody wishing to gain a formal understanding of the practical and intellectual challenges which will face organisations in the future as they strive to achieve strategic foresight and Intelligence-Based Competitive Advantage. This book was originally published as two special issues of the Journal of Strategic Marketing.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
06 December 2012
Listed Since
24 March 2012

Barcode

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