£54.53

MACMILLAN Business in a Virtual World: Exploiting Information for Competitive Advantage (MacMillan Business)

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£54.58 £35.02 £39.29 £43.56 £47.82 £52.09 £56.36 09 June 2024 10 November 2024 14 April 2025 16 September 2025 18 February 2026

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24 days 27 days 55 days 99 days 19 days 299 days 97 days · current 0 75 150 224 299 £37 £42 £44 £48 £52 £53 £55 Days at Price

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Most common price: £53 (299 days, 48.2%)

Price range: £37 - £55

Price levels: 7 different prices over 620 days

Description

Information undoubtedly represents one of the key competitive weapons of the next decade, whether it takes the form of tracking the shopping habits of individual customers or changing the price of airline tickets minute by minute to take advantage of changes in demand. The implications for management are huge yet most companies are still at the early stages of trying to understand how they can extract maximum value for their information assets. This book looks at the impact of this information revolution and shows how companies can exploit information for competitive advantage.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
19 June 1998
Listed Since
04 January 2007

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