Personalities and Products: A Historical Perspective on Advertising in America: 53 (Contributions to the Study of Mass Media and Communications) - Image 1

£61.35

Bloomsbury Academic Personalities and Products: A Historical Perspective on Advertising in America: 53 (Contributions to the Study of Mass Media and Communications)

Name: Personalities and Products: A Historical Perspective on Advertising in America: 53 (Contributions to the Study of Mass Media and Communications)
Brand: Bloomsbury Academic
Price: 61.35 GBP
Availability: InStock

Business & Economic History

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Description

Profiling such luminaries as Benjamin Franklin, P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several prominent individuals have made to advertising in America. The work opens with a discussion of Colonial advertising and the printers, such as Benjamin Franklin, who created it. It then goes on to consider early advertising agents such as Francis Wayland Ayer and the contributions of the great promoter P. T. Barnum. Lydia Pinkham's Vegetable Compound and the advertising of patent medicines is also covered, as is John Wanamaker's impact on retail advertising. The book then examines the advertising style of Albert Lasker, owner of Lord and Thomas advertising agency, as well as Harley Procter's advertising of Ivory soap and Procter & Gamble's first 100 years. Elliot White Springs's use of sex in advertising and the Springs Cotton Mills advertising campaign of the 1940s and 1950s concludes the volume.

Product Specifications

Brand: Bloomsbury Academic
Format: hardcover
ASIN: 0313303649
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 21 January 1998
Listed Since: 08 February 2007

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Bloomsbury Academic Personalities and Products: A Historical Perspective on Advertising in America: 53 (Contributions to the Study of Mass Media and Communications)

About as cheap as it gets. The only time it was cheaper was 2 months ago.

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