£34.75

Cambridge University Press Cracking the Ad Code

Name: Cracking the Ad Code
Brand: Cambridge University Press
Price: 34.75 GBP
Availability: InStock

Advertising

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£35 today · usual range £30–£35 · best ever £30

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Description

Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. Along with over 100 advertisement examples and numerous case studies, you also get a systematic analysis of the creation aspect of advertising, together with a taste of the real world of advertising and what makes it work. Marketing professionals in companies will learn what to expect from their agencies, whilst agencies will be able to explain their work to clients in an analytic language that is easily understood. This is essential reading for advertising professionals working for agencies and in marketing and communication departments. It is also a useful tool for students of advertising, marketing, communication, and management, from introductory level up to research faculty.

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Product Specifications

Brand: Cambridge University Press
Format: paperback
ASIN: 0521675979
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 09 April 2009
Listed Since: 19 October 2006

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Cambridge University Press Cracking the Ad Code

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