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Cambridge University Press How to Price: A Guide to Pricing Techniques and Yield Management

Name: How to Price: A Guide to Pricing Techniques and Yield Management
Brand: Cambridge University Press
Price: 28.0 GBP
Availability: InStock

Illustrated

Professional Finance

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Description

Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book introduces the reader to a wide variety of research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book contains a large number of exercises and solutions and therefore can serve as a main or supplementary course textbook, as well as a reference guidebook for pricing consultants, managers, industrial engineers, and writers of pricing software applications. Despite a moderate technical orientation, the book is accessible to readers with a limited knowledge in these fields as well as to readers who have had more training in economics.

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Product Specifications

Brand: Cambridge University Press
Model: Illustrated
Format: paperback
ASIN: 0521715644
Category: Books > Subjects > Business, Finance & Law > Professional Finance
Domain: Amazon UK
Release Date: 24 April 2008
Listed Since: 24 August 2007

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Cambridge University Press How to Price: A Guide to Pricing Techniques and Yield Management

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