£64.58

Bloomsbury Public Relations Writing

Name: Public Relations Writing
Brand: Bloomsbury
Price: 64.58 GBP
Availability: InStock

figures, tables, bibliography, index

Public Relations

This is the most expensive it has ever been. Walk away.

£65 today · previous high £65 · all-time low £60

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 71 days · 71 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 71 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £65 (70 days, 98.6%)

Price range: £60 - £65

Price levels: 2 different prices over 71 days

Description

Breadth and balance in content are the primary attributes of this practical guide designed to equip undergraduate students for the broad range of writing tasks involved in contemporary public relations practice. A myriad of writing tasks are examined, those undertaken for print and electronic media as well as those that arise in the business component. Breadth and balance in content are the primary attributes of this book, which is designed to equip undergraduate students for the broad range of writing tasks involved in contemporary public relations practice. This comprehensive text addresses writing tasks undertaken for print and electronic media as well as those that arise in the business component of public relations, providing: insights into the roles and responsibilities of practitioners and the nature of persuasion; techniques in message development and public relations writing; separate sets of chapters dedicated to print and electronic writing tasks; and three case histories each accompanied by a set of writing problems, to create complete flexibility for faculty. The first five chapters of the book deal with practitioners' roles, theories of persuasion, public relations writing styles, and message development. Print-oriented chapters deal with news and feature releases, printed materials, media kits and their contents, and business writing relating to public relations practice. Electronic-oriented chapters focus on the basics of broadcast writing, audio-visual script writing, video news releases, slide-tape presentations, and public service announcements. Case histories deal with a large for-profit corporation, a not-for-profit corporation, and a charitable organization.

Product Specifications

Brand: Bloomsbury
Model: figures, tables, bibliography, index
Format: hardcover
ASIN: 0275928950
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 26 March 1990
Listed Since: 13 February 2007

Barcode

No barcode data available

Bloomsbury Public Relations Writing

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Public Relations Writing and Media Techniques: International Edition

The Public Relations Handbook (Media Practice)

Public Relations: Strategies and Tactics, Global Edition

Public Relations Practices: Managerial Case Studies and Problems: International Edition

Ethical Practice of Social Media in Public Relations (Routledge Research in Public Relations)

Cengage Advantage Books: This is PR: The Realities of Public Relations

Data-Driven Public Relations Research: 21st Century Practices and Applications

Public Relations Cases

Concept of Public Relations

The Fundamentals of Public Relations: What it is and How to Do it Well

Public Relations for Public Health and Social Good

A Guide to Preparing Cost-Effective Press Releases (Haworth Marketing & Resources)

Experiencing Public Relations: International Voices

Fashion Advertising and Public Relations: A Historical and Sociological Perspective (Mastering Fashion Management)

Public Relations History: Theory, Practice, and Profession

How to Write for the Professional Journals: A Guide for Technically Trained Managers

Advertising and Public Relations Principles:: Economics and Social Issues in the 21ST Century Economy

Social Media and the Rebirth of PR: The Emergence of Social Media as a Change Driver for PR: The Emergence of Social Media as a Change Driver for PR

Public Relations: Ein Wegweiser für die PR-Praxis

Public Relations: A Value Driven Approach with MyCommunicationLab with eText -- Access Card Package

Dynamic Public Relations: The 24/7 PR Cycle

Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations

The Advertising Handbook (Media Practice)

Web Site Public Relations: How Corporations Build and Maintain Relationships Online