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Rowman & Littlefield Publishers Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations

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Description

Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations equips readers with the concepts, contexts, and practical tools to become effective environmental communicators across nonprofit, corporate, and government sectors. Derek Moscato reveals that key to winning hearts and minds in the environmental arena is the development and deployment of carefully crafted messages and a recognition of the diverse range of stakeholders. Drawing on the history of the environmental movement, as well as case studies and organizational profiles, this textbook helps students make the most of media relations, stakeholder engagement, persuasion, and visual media techniques to further environmental advocacy goals. Discussions cover green op-ed and feature writing, publicity tactics including news releases, the art of interviewing for television and video, and social media acumen. Within the chapters, students will find: Case studies and organizational profiles Discussion Questions Lists of Keywords and Key Events, Locations, and Organizations

Key Features

Pages Count - 232. Binding type - Hardcover.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
15 December 2023
Listed Since
20 July 2023

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