Public Relations: Strategies and Tactics, Global Edition - Image 1

£60.48

PEARSON EDUCATION Public Relations: Strategies and Tactics, Global Edition

Name: Public Relations: Strategies and Tactics, Global Edition
Brand: PEARSON EDUCATION
Price: 60.48 GBP
Availability: InStock

Public Relations

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Description

Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honoured public relations techniques. The writing is geared to undergraduates, and many colourful charts and photos are used to enhance major concepts.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 1292056584
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 31 July 2014
Listed Since: 11 February 2014

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PEARSON EDUCATION Public Relations: Strategies and Tactics, Global Edition

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