Social Media and the Rebirth of PR: The Emergence of Social Media as a Change Driver for PR: The Emergence of Social Media as a Change Driver for PR - Image 1

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Anchor Academic Publishing Social Media and the Rebirth of PR: The Emergence of Social Media as a Change Driver for PR: The Emergence of Social Media as a Change Driver for PR

Name: Social Media and the Rebirth of PR: The Emergence of Social Media as a Change Driver for PR: The Emergence of Social Media as a Change Driver for PR
Brand: Anchor Academic Publishing
Price: 75.9 GBP
Availability: InStock

Playwriting

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Description

Our world has faced some remarkable changes over the past few decades due to the rapid development of new technology and the Internet. However, a few years back, a new era began, an era where ordinary people have a 'say' on every possible matter, anytime, anywhere - the emergence of social media has altered our lives enormously by giving everyone the opportunity to be a publisher and a communicator. This, in turn, has had a huge impact on the Public Relations practice, which has always been concerned with communicating and building relationships with various publics on behalf of organisations. This book describes how exactly social media altered the PR industry and the way practitioners are doing PR using social media in their professional and private lives. It is therefore especially useful to both students and professionals in the fields of PR, Social Media, Communications and Marketing, or anyone else who is interested in learning more about social media's impact on PR.

Product Specifications

Brand: Anchor Academic Publishing
Format: paperback
ASIN: 3954891786
Category: Books > Subjects > Arts & Photography > Performing Arts > Theatre > Playwriting
Domain: Amazon UK
Release Date: 17 July 2014
Listed Since: 26 October 2013

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Anchor Academic Publishing Social Media and the Rebirth of PR: The Emergence of Social Media as a Change Driver for PR: The Emergence of Social Media as a Change Driver for PR

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