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£83.00

University of Illinois Press On Trend: The Business of Forecasting the Future

Name: On Trend: The Business of Forecasting the Future
Brand: University of Illinois Press
Price: 83.0 GBP
Availability: InStock

Business & Economic History

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Description

Trends have become a commodity-an element of culture in their own right and the very currency of our cultural life. Consumer culture relies on a new class of professionals who explain trends, predict trends, and in profound ways even manufacture trends. On Trend delves into one of the most powerful forces in global consumer culture. From forecasting to cool hunting to design thinking, the work done by trend professionals influences how we live, work, play, shop, and learn. Devon Powers' provocative insights open up how the business of the future kindles exciting opportunity even as its practices raise questions about an economy increasingly built on nonstop disruption and innovation. Merging industry history with vivid portraits of today's trend visionaries, Powers reveals how trends took over, what it means for cultural change, and the price all of us pay to see-and live-the future. Review "Powers offers an insightful critique on the trends and forecasting industry. . . . Highly recommended. " -- Choice About the Author Devon Powers is an associate professor of advertising at Temple University. She is the author of Writing the Record: The Village Voice and the Birth of Rock Criticism and coeditor of Blowing Up the Brand: Critical Perspectives on Promotional Culture.

Product Specifications

Brand: University of Illinois Press
Format: hardcover
ASIN: 0252042875
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 16 October 2019
Listed Since: 09 April 2019

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University of Illinois Press On Trend: The Business of Forecasting the Future

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