£71.91

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McGraw-Hill Education Marketing W/Student CD-ROM and PowerWeb

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£71.91 £68.31 £69.75 £71.19 £72.63 £74.07 £75.51 26 July 2026 09 August 2026 23 August 2026 06 September 2026 21 September 2026
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Description

Marketing, 13/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is thoroughly revised, completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, and applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship. This edition features a completely new design, a new Student CD-ROM, a revised supplements package and an interactive web page.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 July 2003
Listed Since
12 December 2006

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