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£144.87
Springer Marketing Transformation: Academy of Marketing Science 2017
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Description
Key Features
Springer-published proceedings from the 2017 Academy of Marketing Science World Marketing Congress featuring peer-reviewed research.
Comprehensive coverage of marketing transformation topics across e-business, digital commerce, and contemporary market challenges.
Contributions from international marketing scholars and practitioners presenting innovative approaches to modern marketing strategy.
Essential resource for academics, researchers, and marketing professionals studying organisational adaptation in evolving markets.
Addresses practical applications of marketing theory to real-world e-commerce and business scenarios.
Product Specifications
- Brand
- Springer
- Format
- paperback
- ASIN
- 3319886525
- Domain
- Amazon UK
- Release Date
- 23 June 2018
- Listed Since
- 25 June 2018
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