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£143.25
Springer Marketing Transformation AMS World Marketing Proceedings
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Description
Key Features
Official proceedings from the 2017 Academy of Marketing Science (AMS) World Marketing Conference.
Published by Springer, a trusted name in academic and professional literature.
Covers essential topics regarding marketing practice in a changing global environment.
Relevant for professionals and students focusing on business, finance, and e-commerce.
Provides scholarly insights into the transformation of modern marketing strategies.
Product Specifications
- Brand
- Springer
- Format
- paperback
- ASIN
- 3319886525
- Domain
- Amazon UK
- Release Date
- 23 June 2018
- Listed Since
- 25 June 2018
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