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Springer Handbook of Creativity and Innovation in Business

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Description

Develop essential creative thinking and problem-solving skills with this comprehensive toolkit from Springer. While most companies recognize that a culture of innovation drives business results, many managers struggle to implement these environments effectively. This book bridges that gap by providing the practical know-how needed to promote creative endeavor within your team. Readers will learn to generate novel, useful, and surprising ideas through a blend of theory and practice. The text covers both convergent and divergent thinking tools, offering managers the guidance required to improve performance. By understanding impact metrics and practical applications, you can better equip your organization for renewal and long-term success in a competitive market.

Key Features

This Springer handbook provides a comprehensive toolkit of theory and practice for developing creative thinking skills.

Learn to generate novel, useful, and surprising ideas to improve team problem-solving capabilities.

The text covers both convergent and divergent thinking tools to assist with various business challenges.

Gain practical knowledge to help managers build a culture of innovation and renewal within their organizations.

Includes information on impact metrics to help measure the results of creative endeavors in a business setting.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
06 August 2023
Listed Since
11 July 2023

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