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£69.99

Springer Innovation Strategy: The Bridge to the Company’s Future

Name: Innovation Strategy: The Bridge to the Company's Future
Brand: Springer
Price: 69.99 GBP
Availability: InStock

Leadership

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Description

The book provides a theoretically sound and practical approach to systematically developing an innovation strategy using new strategic tools, thereby ensuring a company's long-term competitiveness. The strategic foundations for innovation are developed step by step and clearly explained using an innovation framework. In this new understanding of strategy, a company follows a Two-Stars-Strategy. It consists of a present-oriented part and a future-oriented part. This way, companies align themselves simultaneously with two future stars. Learn the path to becoming an innovative company and sustainably enhance your company's innovation performance and future viability. This book is a translation of the original German edition “Innovationsstrategie“ by Huber et al., published by Springer-Verlag Germany in 2023. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content, so that the book will read stylistically different from a conventional translation.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3662698315
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Leadership
Domain: Amazon UK
Release Date: 10 December 2024
Listed Since: 04 July 2024

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Springer Innovation Strategy: The Bridge to the Company’s Future

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