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£140.00

Edward Elgar Publishing Successful Innovation - SME Management Theory Book

Name: Successful Innovation - SME Management Theory Book
Brand: Edward Elgar Publishing
Price: 140.0 GBP
Availability: InStock

Business & Economic History

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Description

In a rapidly changing global economy, the speed of innovation determines the survival of a business. Successful Innovation: Towards a New Theory for the Management of Small and Medium-sized Enterprises provides a deep analysis of how firms can achieve long-term success. Unlike traditional studies that focus on individual projects, this book examines innovation at the company level to build a comprehensive theory specifically for small and medium-sized enterprises (SMEs). Part of the New Horizons in the Economics of Innovation series, this work offers practical insights derived from extensive research. The author studied 63 different companies across 35 diverse industry and service sectors. This broad research base ensures that the findings are not limited to one specific field, making the lessons applicable to a wide range of business environments. Readers will learn how successful innovation relies on a strategic combination of technological, marketing, and organizational competencies. This book is an essential resource for business leaders, economists, and students looking to understand the drivers of sustainable growth in the modern era.

Key Features

Focuses on innovation at the company level rather than just individual projects to provide a broader view of business success.

Includes research from 63 companies across 35 different industry and service sectors for non-sector specific findings.

Develops a new theory for innovation management specifically tailored to small and medium-sized enterprises (SMEs).

Identifies the essential combination of technological, marketing, and organizational competencies needed for success.

Part of the professional New Horizons in the Economics of Innovation series from Edward Elgar Publishing.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1840643889
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 27 September 2000
Listed Since: 16 December 2006

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Edward Elgar Publishing Successful Innovation - SME Management Theory Book

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