Edward Elgar Publishing Successful Innovation - SME Management Theory Book

In a rapidly changing global economy, the speed of innovation determines the survival of a business. Successful Innovation: Towards a New Theory for the Management of Small and Medium-sized Enterprises provides a deep analysis of how firms can achieve long-term success. Unlike traditional studies that focus on individual projects, this book examines innovation at the company level to build a comprehensive theory specifically for small and medium-sized enterprises (SMEs). Part of the New Horizons in the Economics of Innovation series, this work offers practical insights derived from extensive research. The author studied 63 different companies across 35 diverse industry and service sectors. This broad research base ensures that the findings are not limited to one specific field, making the lessons applicable to a wide range of business environments. Readers will learn how successful innovation relies on a strategic combination of technological, marketing, and organizational competencies. This book is an essential resource for business leaders, economists, and students looking to understand the drivers of sustainable growth in the modern era.