Edward Elgar Publishing Successful Innovation: SME Management Theory - Edward Elgar

This comprehensive study examines innovation success across small and medium-sized enterprises by analysing data from 63 companies spanning 35 different industry and service sectors. The book develops a new theoretical framework for understanding how SMEs manage innovation at the company level rather than focusing on individual projects. Through extensive research, the author identifies that sustained innovative success depends on the integration of three core competencies: technological capabilities, marketing expertise, and organisational structures. By drawing from diverse industries and service sectors, the findings transcend sector-specific limitations and offer practical insights applicable to SMEs across the business landscape. This work contributes significantly to innovation management theory and provides managers with evidence-based strategies for building innovation capability within their organisations.