£164.83

Routledge - The Fashion Business: Strategic Fashion Management

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£164.83 £147.62 £151.37 £155.13 £158.88 £162.64 £166.40 24 May 2026 07 June 2026 22 June 2026 07 July 2026 22 July 2026

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59 days 1 day · current 0 15 30 44 59 £150 £165 Days at Price

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Most common price: £150 (59 days, 98.3%)

Price range: £150 - £165

Price levels: 2 different prices over 60 days

Description

Master the complexities of the global fashion industry with The Fashion Business: Theory and Practice in Strategic Fashion Management. Published by Routledge, this book offers a clear understanding of diverse business strategies and models used across all fashion markets. It provides a practical approach to managing and marketing fashion brands by examining essential elements like brand image, supply chain logistics, communication, price points, and social media presence. Readers gain deep insights through real-world examples from world-renowned international organizations. The text analyzes the operations of industry leaders such as Nike, Zara, and Off-White, alongside prominent luxury brands. By exploring 13 core market sectors, the book covers everything from creative processes to supply chain management and sustainability. This resource is designed for those seeking a holistic view of how fashion businesses function in a modern, globalized economy.

Key Features

Covers 13 core market sectors to provide a wide-ranging view of the global fashion industry.

Uses real-world case studies from major brands like Nike, Zara, and Off-White to illustrate business strategies.

Provides a practical approach to managing brand image, social media, and communication strategies.

Explores essential business components including supply chain management and price point analysis.

Offers a holistic perspective on fashion management, from creative development to sustainability practices.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
19 July 2021
Listed Since
19 January 2021

Barcode

No barcode data available

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