Routledge - The Fashion Business: Strategic Fashion Management

Master the complexities of the global fashion industry with The Fashion Business: Theory and Practice in Strategic Fashion Management. Published by Routledge, this book offers a clear understanding of diverse business strategies and models used across all fashion markets. It provides a practical approach to managing and marketing fashion brands by examining essential elements like brand image, supply chain logistics, communication, price points, and social media presence. Readers gain deep insights through real-world examples from world-renowned international organizations. The text analyzes the operations of industry leaders such as Nike, Zara, and Off-White, alongside prominent luxury brands. By exploring 13 core market sectors, the book covers everything from creative processes to supply chain management and sustainability. This resource is designed for those seeking a holistic view of how fashion businesses function in a modern, globalized economy.