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£164.83
Routledge The Fashion Business: Theory and Practice in Strategic Management
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Last 14 days · 14 data points (no recent data)
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Price distribution over 14 days • 2 price levels
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Most common price: £150 (13 days, 92.9%)
Price range: £150 - £165
Price levels: 2 different prices over 14 days
Description
Key Features
The Fashion Business covers 13 core market sectors with detailed analysis of strategies applied across creativity, supply chain and sustainability practices.
This Routledge book includes real-world case studies from international organisations including Off-White, Nike, Zara and leading luxury brands.
Strategic coverage of brand image, supply chain management, communication, price point positioning and social media marketing for fashion businesses.
Holistic approach to fashion management examines how market segmentation, competitive strategy and operational excellence work together in modern fashion brands.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0367490536
- Domain
- Amazon UK
- Release Date
- 19 July 2021
- Listed Since
- 19 January 2021
Barcode
No barcode data available
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