Routledge Fashion Entrepreneurship - Global Business History

Explore the evolution of a trillion-dollar industry with Fashion Entrepreneurship: The Creation of the Global Fashion Business. This authoritative text provides a comprehensive history of the global fashion industry from its earliest emergence to the modern day. By focusing on the entrepreneurs at the heart of the world's most influential brands, this book explains how successive generations built and developed their businesses. You will learn how these leaders succeeded in democratizing access to fashion brands across the globe. This book is a vital resource for understanding the business mechanics and historical shifts that shaped the fashion world we know today.