Fairchild Books In Fashion: Bundle Book + Studio Access Card

This 2nd Edition of Elaine Stones best-selling text, In Fashion, offers a clear introduction to the fashion industry that is as dynamic as the business itself. Through concise language and full-color photographs, author Elaine Stone provides students with an overview of fashion, from its history, cyclical nature, and development to the materials, producers, and retailers who impact the business on a global level. Whether their plans include design, product development, merchandising, buying, manufacturing, or entrepreneurship, students will gain a thorough understanding of how the industry works and what lies ahead for them professionally. Introducing In Fashion STUDIO--an online tool for more effective study! ~Study smarter with self-quizzes featuring scored results and personalized study tips ~Review concepts with flashcards of terms and definitions and image identification ~Branch out with links to curated online multi-media resources that bring chapter concepts to life ~Expand your knowledge by further exploring special features In the Fashion Spotlight, Everything Old is New Again, Timeless Treasures, and Tools of the Trade This bundle includes In Fashion 2nd Edition and In Fashion STUDIO Access Card. Review This book covers the multifaceted fashion industry from the marketing perspective. This book helps students meet our curriculum competencies. It gives the fashion student the “other side” of the business from textiles and design. It is the perfect course and text for those exploring their interest in the fashion industry. -- Leslie Bush, Phoenix College, US In Fashion is a concisely written text that provides an overview of the key components of our industry along with the relationship to the environmental marketplace. I consider it the best text for our community college students. -- Marilyn Sullivan, El Centro College, US About the Author Elaine Stone was Professor Emerita, Fashion Institute of Technology, New York. Sheryl A. Farnan is Professor at Metropolitan Community College, USA, where she teaches merchandising, business and marketing courses.