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Routledge The Cultural Dimension of Global Business - 9th Edition

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Description

Now in its ninth edition, The Cultural Dimension of Global Business continues to provide an essential foundation for understanding how culture shapes global business operations and international commerce. Written by highly experienced authors, this comprehensive Routledge textbook demonstrates how cultural anthropology theory and insights directly influence successful global business conduct. The book examines practical issues that individuals, teams, and organisations face when working globally and across cultures, making it invaluable for students of business, management, and anthropology. Each chapter includes cross-cultural scenarios that reinforce learning and help readers apply concepts to real-world situations. This English-language resource bridges academic theory with actionable business practices, offering readers the knowledge needed to navigate cultural complexities in today's interconnected global marketplace.

Key Features

The Cultural Dimension of Global Business ninth edition provides updated content reflecting current global business challenges and cultural considerations.

Cross-cultural scenarios at the end of each chapter help students apply anthropological theory to practical international business situations.

This Routledge textbook connects cultural anthropology insights with global business strategy for students of business, management, and anthropology.

The book addresses how culture impacts organisations, teams, and individuals conducting business across international and cultural boundaries.

Written in English by experienced authors, this ABIS book offers comprehensive coverage of culture's role in shaping global commerce and business conduct.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
17 July 2023
Listed Since
17 September 2022

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