£54.99

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Springer Deutsche Unternehmen in China: Märkte, Partner, Strategien (Wirtschaftswissenschaften)

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£54.99 £52.24 £53.34 £54.44 £55.54 £56.64 £57.74 25 July 2026 09 August 2026 25 August 2026 09 September 2026 25 September 2026
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Description

Durch die Transformations- und Öffnungspolitik Chinas ist der chinesische Binnenmarkt für ausländische Investoren immer attraktiver geworden und es eröffnen sich vielfältige Chancen für deutsche Unternehmen. Der WTO-Beitritt des Landes im November 2001 macht ein Engagement in China nicht nur für Großunternehmen, sondern auch für viele mittelständische Unternehmen interessant. Die Autoren des vorliegenden Sammelbandes setzen sich mit Strategien, Chancen und Problemen kleinerer und mittlerer Unternehmen unter den Bedingungen wirtschaftlicher Globalisierungsprozesse auseinander und präsentieren Empfehlungen für die Praxis. Schwerpunkte sind: · Marktauswahl und Markteintrittstrategien · Standortwahl und Partner in China · Management vor Ort: Organisationskultur, Personalauswahl und Mitarbeiterführung Die Studien entstanden im Rahmen der interdisziplinären bayerischen Verbundforschung (FORAREA), die das Unternehmerverhalten in verschiedenen außereuropäischen Regionen zum Gegenstand hatte.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
25 February 2003
Listed Since
08 December 2006

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