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£123.97
Routledge - The Aging Consumer: Psychology and Marketing Book
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Description
Key Features
Provides a detailed review of existing knowledge regarding age and consumer behavior within the marketing and psychology fields.
Identifies specific research gaps and open questions to help guide future academic and professional investigations.
Analyzes how different age groups respond to marketing activities such as pricing, promotions, and product design.
Examines the impact of distribution methods on consumer responses across various age demographics.
Written by experts to offer a systematic look at how older adults differ from young and middle-age adults in market settings.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0367360942
- Domain
- Amazon UK
- Release Date
- 02 October 2020
- Listed Since
- 01 May 2020
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